Services

I can help you with:

Design consultancy

E-book design

Interactive PDF creation

Interactive TV design

Case studies

Charlotte Cirell Pilates – custom WordPress web logo & social media design

Custom WordPress 1 page web design

obliViaR VR York – bespoke web design

Bespoke website design

Cambridge Law Studio – bespoke web design

Bespoke website design

Swallow Hall Golf Course – custom WordPress web design

Freelance Wordpress design

Team Sport & Play – custom WordPress web design

Custom WordPress web design

York Archaeological Trust – brochure design

Freelance brochure design

OnSight Systems – branding and SaaS design

Facilities management system design

Humberhead Peatlands – branding and bespoke website design

Bespoke website design

Merseyrail phone book application – mobile design

Mobile Phonebook App Design

Core Systems – SaaS design and branding

SaaS design

Visit York Members Leaflet – graphic design and illustration

Leaflet design

Love York Summer Guides – leaflet design

Leaflet design

Make It York Business Plan – brochure design

Business plan design

The Visit York Pass – logo, leaflet and website update

Logo design

Growth Space – branding and bespoke website design

Bespoke website design

Are We There Yet Mum – concept, logo and blog design

Branding and car sticker design

Big Futures Foundation – charity branding, graphic design and website.

Logo, web and leaflet design

YorkieCard – branding and bespoke website design

Logo and bespoke web design

Pricing

Are you looking to hire a professional freelance designer but unsure if it’s within your budget?

Good news! Freelance designers are usually more affordable than agencies because we have lower overheads. No big offices or large teams to fund,  just creative, efficient design.

If you have a larger project that would benefit from a team, I often collaborate with other talented freelance designers I trust and love working with, so please do ask for a quote.

All prices exclude VAT. I invoice through Transparent Design, a York-based micro agency I co-own with my developer Mike Rigley.

These prices are guides only. Every project and business is unique. I always offer a free 30-minute chat to get to know your brand and provide a tailored quote.

Logo design

  • Logo refresh – £400. Perfect if you already have a logo that needs a tidy-up , for instance a font update, colour refresh or modernised look.
  • Logo design – £999. Includes a full branding exercise, research, and custom design.
    How it works:
    • Initial kick-off meeting and short questionnaire
    • Research into your competitors and sector
    • Branding direction meeting with feedback
    • Initial logo design concepts
    • Up to three rounds of revisions
    • Handover pack including logo files (print, digital, transparent), colour palette, and fonts

    Timings: 2-3 weeks to finish, dependent on feedback and meeting schedules.

     

    Website usability audits

    Website advice power hour – £100

    A one-hour video call where I review your website and share practical, actionable tips to improve layout, usability, and impact. Ideal for quick wins, this is not a full audit, but is great for immediate improvements.

    Full 5 page usability audit – £500

    Is your website underperforming for you and your clients, but you’re not ready to invest in a complete redesign and build?

    I offer a cost-effective solution to improve your existing site without the need for a full redevelopment. Though the audits are also suitable if you are wanting a new website.

    I’ll review your site’s content, design, and user experience, helping you make impactful changes that improve performance and pride in your online presence.

    This approach focuses on:

    • Simplified, more user-friendly content and layout
    • Image and design recommendations
    • Tips on how to refine your copy web and SEO

    • Competitor insights – what they do well (and not so well)
    • A detailed written report with recommendations

    The result? Your website will work better for your visitors, and you’ll feel proud to show it off.

    How It Works:

      1. Initial Consultation(45–60 mins) to discuss your site, its goals and challenges
      2. Questionnaire: about your target audience and site objectives
      3. Audit & report: analysing five key pages
      4. Follow up call (1 hour) to review findings, answer questions, and plan next steps

    All prices cover around 5 pages and I will also make some general suggestions to the overall website structure.

    Additional pages or wireframes can be reviewed at £100 each.

    Timings: 2-3 weeks.

    Website design

    The cost of designing a website depends what you need on it. Just like houses, a 1 bed bungalow costs less to build than a 6 bed detached house, and each room has different complexities, just like the pages on a website.

    I design with the user in mind, ensuring your website is tailored to your business and nothing like your competitors’.

    I include image resizing and optimisation, the websites are SEO friendly, secure and come with a CMS (content management system).

     

    All sites include:

    • Custom design (not templates reused elsewhere)

    • Image resizing and optimisation

    • SEO-friendly structure

    • Secure setup

    • CMS (content management system)

    Bespoke website design

    From £1500.

    Includes 2–3 homepage concepts and 2 additional page designs. Ideal if you already have a developer or agency.


    (Development not included, but I can provide quotes.)

    Simple 1 page WordPress templated websites

    £800.

    A streamlined site ideal for start-ups or service pages. Includes a one-hour chat to understand your goals. You’ll provide copy, images, and branding (or I can design your logo separately).

    3+ page custom WordPress websites 

    £1500+.

    More complex sites with advanced functionality, tailored layouts, and custom design.

    Timings:

    • Simple 1-page site: around 1 week (once content is supplied)

    • Larger sites: several weeks to a few months

    Not included: photography, text, SEO, hosting, url or web development.

    Graphic design

    Here are some guide prices (printing costs not included):

    • Rollup banners £120
    • Double sided business cards  £120
    • 2 page leaflet £400
    • 4 page leaflet £500
    • Flyers and posters £200
    • Larger brochures £1000
    • Exhibition stand graphics £120 per item (eg tablecloths, roller banners, large banners)

    I also design stickers and other promotional materials.

    Timings: 1-2 weeks

    Illustration

    Custom illustrations are quoted individually, depending on style and complexity.
    I can create icons, maps, and simple characters to match your brand’s look and feel.

    SaaS and app design

    I design user interfaces for web-based apps and SaaS platforms. Prices are quoted per project, depending on scope and requirements.

    White label design

    I work with several agencies on a white-label basis, either ad-hoc or on retainer.
    Rates are hourly or daily, depending on the arrangement. Get in touch to discuss.

    Social media design

    • Bespoke from £100 / graphic plus £25 per resize
    • Canva graphics (custom templates) £120 / design

    I create social media graphics that look professional and consistent across LinkedIn, Facebook, Instagram, and X. Using Adobe ensures your visuals are truly bespoke and stand out from the crowd.

    Agencies often hire me for batch social media designs for client campaigns.

    Timings: 1-2 weeks

     Consultancy for new businesses

    £100 power hour

    Having set up and run several businesses myself, I offer practical advice to help you launch and grow your venture, from website hosting and avoiding scams to networking with confidence.

    If you’re local to York, I can connect you to free resources, grant opportunities, friendly networking groups, and other local businesses for support and referrals.

     

    PLEASE NOTE – I work remotely, so in-person meetings or on-site work may incur an additional charge (unless you’re based nearby).

    Packages – WordPress Sites

    I can tailor a package to your needs. Prices are subject to change and exclude VAT.

    Online Essentials

    £1200+VAT

    For businesses with branding in place who just need to get online quickly. 

    • 4-page custom WordPress website: Home, About, Services, Contact

    Brand & Web Kickstart

    £2000+VAT

    Perfect for new businesses or those refreshing their look. A fully bespoke logo and 4-page website to get you online with confidence.

    • Logo design, colours + brand direction
    • 4-page bespoke WordPress website: Home, About, Services, Contact
    • 2 custom social media graphics

    Growth website

    £3000

    A bigger, search-optimised site for businesses who want to grow online but who already have branding.

    • 6-page bespoke WordPress website: Home, About, Services, Contact, Blog, FAQs
    • SEO copy written by a copywriter

    Brand Builder

    £4000

    Build recognition both on and offline with custom print & digital assets. A great package covering web, social, and print.

    • 6-page bespoke WordPress website
    • SEO copy written by a copywriter
    • 6 custom social media graphics in 2 sizes
    • Business card design
    • 2-page leaflet (including copy but not including print costs)

    The Works

    POA – can be tailored to your needs

    A full refresh: custom branding, web, social, and print. For businesses ready to take their brand to the next level.

    • Logo, colours + branding exercise
    • 8-page bespoke WordPress website (Home, About, Services (up to 5 pages), Contact, Blog, FAQs)
    • SEO copywriting
    • 10 social media graphics
    • Email signature + template
    • Business card & leaflet design (not including print costs)
    • PowerPoint template (4 slides)
    • Letterhead in Word

    Packages – Bespoke Websites

    I can tailor a package to your needs. Prices are subject to change.

    Bespoke launch kit

    POA

    Includes everything for businesses ready to launch or relaunch professionally. No templates – designed especially for you.

    • Logo design including branding exercise
    • 1 x 10 page bespoke website – Home, About, Services (up to 5 pages), Contact, Blog, FAQs
    • Copywriting including SEO for the website
    • Social media audit 
    • 10 x social media images in 2 sizes
    • Email signature
    • Email template design and set up
    • Business card design (not including printing costs)
    • 1 x 2 page leaflet (including copywriting not including printing costs)
    • Powerpoint template set up – 4 pages
    • Letter template in Word

     

    Bespoke Online Shop

    POA – can be tailored to your needs

    A handcrafted ecommerce package with everything you need to sell online. Beautifully branded, expertly written, and designed to convert.

    • Logo + branding
    • 10-page bespoke ecommerce website (with product pages & integration)
    • SEO copywriting
    • Social media audit + 10 graphics
    • Email signature & template
    • Product photography
    • Optional local brand photography (York only, approx £1500)

    Let’s chat about your project

    Every business is different, so I tailor my approach to suit yours.
    Book a free 30-minute discovery call  or simply email me with what you need help with. I’ll advise on the best next steps and when we can get started.

    I work flexibly — from retainer or ad-hoc design support for agencies to complete website and branding setups for SMEs and sole traders.

    “Creative. Brilliant. Recommended.
    Lucy designed a new logo and strap-line for my Sales Marvel business and working with her was a breeze.

    Lucy nailed the (rather woolly) initial brief and gently surfaced my actual priorities for the design, learning about my business and, as importantly, my target audience. She was creative and thought of a number of issues I hadn't before considered.

    Interacting with Lucy was easy and "low friction" too. I didn't feel rushed, which I have before as I struggle a bit with my mental health from time to time. Lucy was patient and professional throughout.

    I would definitely recommend Lucy for any creative or graphic design needs your business may require.

    Thanks, Lucy!”

    Keith Rozelle - Sales MarvelLogo and pdf presentation design refresh
    freeleance logo design york uk