What are the benefits of a new website?
How can an outdated website make you feel?
I have been there – I’ve had a few personal designp portfolio websites now. I got to the point 2 years ago where I was embarrassed to give out my url. My last website didn’t reflect where I was in my business or my brand values – it was outdated, and my designs I was showing off were old ones so they didn’t reflect my current freelance design skills. It didn’t have a CMS so I had to use html to update it which was also made me feel frustrated.
How would a new website make you feel?
Although I love designing bespoke sites, for mine I used WordPress as it was quicker and I was more in control. However, for some people, a bespoke website is what they need – especially if they want to be unique in their field.
Showing off my new website made me feel proud and professional. I felt so relieved and achieved to have ticked it off my to-do list and I love updating it now.
How does it make your customers and clients feel?
Potential clients now feel less frustrated – they find content easily as it isn’t just one long website and I have added much more information on there like frequently asked questions and case studies.
I hope I come across as friendly and professional and someone people want to get to know – I have used bright colours, relaxed photos and copy which reflects how I speak – I don’t use (much!) jargon, or over complicate things.
I hope they feel more brand loyalty towards me – if they love my website, they are more likely to use me to build and design theirs, or use me for their design work.
Interested in a new website or other design help?
Please send me an email if you’d like to have a chat about how we can work together.
I am a York based freelance designer but work with businesses all over the UK and abroad. I love helping businesses with new websites, whether it’s their first or 10th. Read my blog “A handful of useful top tips when contacting freelance web designers for a web design quote” for some top tips on how to work with me.
Please see my design portfolio for examples of work and you can also follow me on linkedin.